Strategic Growth Partner

About Crowloft

Big visions need structure.
High-achievers need a force multiplier.
That’s where I come in.
For 15+ years, I’ve worked behind the scenes with founders, elite athletes+teams, and scaling brands—turning big ideas into structured, scalable businesses.

I step in as a Fractional Chief of Staff to ensure execution happens—whether it’s launching a new venture, securing investor buy-in, or expanding an athlete’s brand into a sustainable business. I bring the strategy, structure, and leadership that keep everything aligned and moving forward.

Some people thrive in the spotlight. I thrive behind it.

My career has been built on being the architect—the one who takes the vision of high-achievers and turns it into something tangible.

I don’t chase visibility; I build it for others. My work isn’t about being front and center—it’s about making sure the right people, ideas, and brands get there.
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Brand & Business strategy

I structure positioning, messaging, and go-to-market strategy so founders have a clear, focused path forward—without wasted effort.
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investor & stakeholder Comms

Investor and stakeholder confidence comes from clarity. I ensure your pitch decks, strategic messaging, and board communications are built for impact and traction.

execution & momentum

Ideas don’t move companies—structured execution does. I align leadership, ensure strategic decisions turn into action, and keep momentum on track.

Why Work with me?


Founders, teams, and brands don’t need more ideas—they need someone who ensures execution happens.

Here’s how I help:

  • Execution, Not Just Ideas.

  • I work behind the scenes, so you can lead.

  • I turn expertise into structured execution that drives real traction.

  • Clarity, Alignment & Execution—Without the Chaos.

  • You’re not hiring a consultant—you’re gaining a force multiplier.

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Fitzalan Crowe

I didn’t set out to be a consultant, a marketer, or a strategist.

I set out to build.

Growing up in Virginia and Connecticut, I was always drawn to big ideas and ambitious people. My early career took me to Washington, DC, where I worked in policy, research, and communications—spaces filled with strategy but often lacking execution. I quickly realized I thrived in environments where things actually moved forward.


That realization took me to professional sports, where I spent over a decade helping global brands, professional sports teams, elite athletes, and performance-driven companies craft strategic communications + partnerships and position themselves for growth.

As a co-founder at Supersapiens, I shifted from marketing into the Chief of Staff role because it was clear the company needed more structure. Teams were siloed, execution was slow, and leadership didn’t have an aligned and clear roadmap. I helped build systems for investor and board communications, aligned departments, and ensured execution was data-driven. That structure helped take the company from concept to a global brand, securing partnerships with Abbott, Oura, and Garmin.

That role cemented what I do best—being the strategic force behind high-achieving founders and businesses, ensuring vision turns into structured execution.

Today, through Crowloft Consulting, I bring that same Chief of Staff-style leadership to early-stage founders, teams, athletes, and brands—helping them scale, build momentum, and execute with precision.

Big visions only work with execution.

Let’s make yours happen.

If you’re ready to turn your expertise into a structured, scalable business, let’s talk.

I take on a limited number of clients to ensure deep, high-impact collaboration.

Schedule a Strategy Call
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