Welcome to Crowloft

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Every brand has a story.

I help bring those stories to life with actionable strategies that drive growth, build trust, and create meaningful connections.
With over 15 years of experience spanning professional sports teams, sports brands, startups, non-profits, and government contractors, I specialize in crafting tailored strategies that drive measurable growth and scalable success.

At Crowloft Consulting, I combine CMO-level expertise in strategic communications, high-impact partnerships, and crisis management to empower businesses and leaders to achieve their full potential.

My mission is simple: to transform ideas into impactful strategies that elevate brands, optimize performance, and create lasting impact.
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Brand Growth & Positioning

Amplifying brand visibility and impact
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Executive & stakeholder Comms

Building trust through aligned messaging.

high-impact partnerships

Creating strategic, value-driven collaborations.

crisis management

Navigating challenges to protect reputations.

media relations

Securing coverage to enhance visibility.

digital strategy

Connecting brands through online engagement.

Why Clients Choose Crowloft

  • Strategic expertise to transform ideas into revenue-generating realities.

  • Tailored branding that elevates businesses to appear polished, professional, and scalable.

  • Hands-on project management to ensure seamless execution.

  • Proven success in securing impactful partnerships and high-value contracts.

  • A collaborative approach that keeps your voice, goals, and vision at the forefront.

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Fitzalan Crowe

With over 15 years of experience in strategic communications, brand growth, and high-impact partnerships, I specialize in helping businesses thrive.

From managing global public relations to securing top-tier partnerships for world-class athletes and brands, I drive measurable growth and foster lasting relationships.

Whether navigating crisis communications or crafting digital strategies, I empower organizations to achieve greater visibility, build trust, and drive sustainable success.


Background
Born and raised in Virginia and Connecticut, I spent over a decade living in Belgium before recently settling in Florida. My career began with a master’s degree from Virginia Tech and roles in Washington, DC, where I worked as a writer, researcher, and executive communications specialist for a non-profit lobbying on Capitol Hill and later for a government contractor. However, after countless meetings with little tangible action, I realized DC wasn’t where I was meant to be.

Finding My Passion
Taking a leap of faith, I transitioned into professional sports—a decision that unlocked my passion for storytelling and strategic growth. Over the next decade, I served as a media and communications expert for leading clients, brands, and organizations, honing my expertise in strategic partnerships, PR, and brand elevation. This journey culminated in cofounding Supersapiens, a startup revolutionizing sports tech and metabolic health. At Supersapiens, I led high-impact strategic communications, built partnerships with global leaders like Abbott, Oura, and Garmin, and successfully launched products that positioned the company as an industry innovator.

The Core of My Work
Every brand and individual has a unique story to tell—whether it’s an athlete striving for gold, a health brand transforming lives, or a company driving innovation in its industry. Throughout my career, I’ve witnessed the transformative power of strategic communications and partnerships to amplify stories, inspire change, and drive measurable results.

Building on these insights, I founded Crowloft Consulting, a boutique consultancy dedicated to empowering startups, solopreneurs, and medium-sized businesses in sports, tech, health, and wellness.

At Crowloft, I work closely with clients to craft tailored strategies that elevate brand presence, secure impactful partnerships, and navigate challenges with confidence. Rooted in innovation and a results-driven approach, my mission is simple: to transform ideas into growth strategies that empower my clients to succeed.

Ready to Bring Your Vision to Life?

I'd love to learn more about your goals and how Crowloft can help bring your vision to life.

Let’s connect and start building something incredible together.

Let's Connect.
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