Welcome to Crowloft

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Every brand has a story.

I help bring those stories to life with actionable strategies that drive growth, build trust, and create meaningful connections.
With over 15 years of experience in branding, strategic communications, and high-impact partnerships, I help businesses and leaders turn ideas into fully realized, marketable offerings.

At Crowloft Consulting, my mission is simple: to empower brands to achieve measurable growth and sustainable success through tailored strategies and seamless execution.
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Brand Growth & Positioning

Amplifying brand visibility and impact
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Executive & stakeholder Comms

Building trust through aligned messaging.

high-impact partnerships

Creating strategic, value-driven collaborations.

crisis management

Navigating challenges to protect reputations.

media relations

Securing coverage to enhance visibility.

digital strategy

Connecting brands through online engagement.

Why Clients Choose Crowloft

  • Strategic expertise to transform ideas into revenue-generating realities.

  • Tailored branding that elevates businesses to appear polished, professional, and scalable.

  • Hands-on project management to ensure seamless execution.

  • Proven success in securing impactful partnerships and high-value contracts.

  • A collaborative approach that keeps your voice, goals, and vision at the forefront.

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Fitzalan Crowe

With over 15 years of experience in strategic communications, brand growth, and high-impact partnerships, I help  businesses thrive.

From managing global public relations to securing top-tier partnerships for world-class athletes and brands, I drive measurable growth and build lasting relationships.

Whether navigating crisis communications or crafting digital strategies, I empower organizations to achieve visibility, trust, and sustainable success.


Background
Born and raised in Virginia and Connecticut, I spent over a decade living in Belgium before recently settling in Florida. My career began with a master’s degree from Virginia Tech and roles in Washington, DC, where I worked as a writer, researcher, and executive communications specialist for a non-profit lobbying on Capitol Hill and later for a government contractor. However, after countless meetings with little tangible action, I realized DC wasn’t where I was meant to be.

Finding My Passion
Taking a leap of faith, I transitioned into professional sports—a decision that unlocked my passion for storytelling. Over the next decade, I served as a media and communications expert for a range of clients, brands, and organizations. This journey culminated in cofounding Supersapiens, a startup revolutionizing sports tech and metabolic health. At Supersapiens, I led strategic communications, forged partnerships with global brands like Abbott, Oura, and Garmin, and executed product launches that positioned the company as a leader in the industry.

The Core of My Work
I firmly believe every brand and individual has a unique story to tell—whether it’s an athlete winning gold, a health brand empowering wellness, or a company driving innovation that transforms lives. I thrive on uncovering and sharing stories of hope, perseverance, and inspiration. Throughout my career, I’ve witnessed the transformative power of partnerships—how the right collaboration can amplify a story’s reach and create meaningful connections that inspire change.

Building on these insights, I founded Crowloft Consulting, a boutique consultancy dedicated to helping brands and leaders in sports, health, and wellness achieve their full potential.

At Crowloft, I work closely with clients to craft strategic communications, elevate brand presence, secure impactful partnerships, and navigate challenges with confidence. My approach is rooted in innovation and a commitment to measurable results. Whether launching groundbreaking products or building global partnerships, my mission is to empower my clients to succeed.

Ready to Bring Your Vision to Life?

I’d love to learn more about your goals and how I can help bring your vision to life. Let’s connect and start building something incredible together.

Contact Me
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