My mission is to empower businesses and leaders to achieve their full potential through strategic communications and innovative solutions. I am committed to fostering growth, enhancing brand presence, and creating meaningful connections.

Areas of Focus:

  • Strategic Communications: Creating customized plans that focus on unique stories and passions, aiming to increase media exposure, reach broader audiences, and refine brand images.

  • Executive Communication Strategies: Improving internal and external communication to build a strong organizational culture and foster trust with boards, partners, and investors. This communication must be honest, transparent, and consistent.

  • Stakeholder Communication: Tailoring communication strategies to effectively engage with different stakeholder groups, including customers, suppliers, and the community.

  • Crisis Communications: Navigating difficult times with experience in managing crises, including handling injuries and deaths, layoffs, legal troubles, doping scandals, and financial distress.

  • Change Management Communication: Ensuring smooth transitions during organizational changes like mergers, acquisitions, and restructuring.

  • Employee Engagement and Internal Communications: Keeping employees informed, motivated, and aligned with the company’s vision and goals.

  • Media Relations: Building and maintaining positive relationships with the media to ensure favorable coverage and manage public perception.

  • Digital Communication: Leveraging digital platforms and social media to enhance brand presence and engage with a broader audience.

 

I have dedicated my career to driving growth and innovation through strategic communications

 

My name is Fitzalan Loftis Crowe, and Crowloft Consulting is named in honor of my maternal grandmother’s maiden name, Loftis. Her spirit and legacy inspire me daily. She was the first woman in our family to attend college and was an expert at sharing captivating stories. Through her, I learned the art of storytelling, and I am proud to carry her strength, integrity, and tenacity in my life's work.

Born and raised in Virginia and Connecticut, I spent over a decade living in Belgium before recently settling in St. Augustine, Florida. My career began traditionally with a master's degree and roles in Washington, DC, working for a non-profit doing lobbying work on Capital Hill and then a government contractor. I am a dual American and Belgian citizen, allowing me to legally work throughout the United States and Europe.

My passion for dynamic storytelling led me to professional sports, where I spent more than a decade as a media and communications expert for various clients, brands, and organizations. This experience culminated in cofounding Supersapiens, a startup revolutionizing sports tech and metabolic health.

 

Over the years, I have worn many hats, from traditional PR functions to roles as a speechwriter, sponsor liaison, marketing consultant, videographer and photograper, translator, negotiator, social media manager, and even occasional taxi driver. I firmly believe that to thrive, one must function beyond the standard scope of work.

Supersapiens

One of the most significant milestones in my career was my role at Supersapiens, a groundbreaking startup in the metabolic health and sports tech industry. As a cofounder and Chief of Staff, I oversaw all aspects of the company, including investor relations, strategic communications, strategic direction, board relations, marketing, managing PR firms, and partnerships with leading B2B companies such as Abbott, Garmin, Oura, and Wahoo.

At Supersapiens, I emphasized transparent and honest communication, structured systematically to maintain strong internal and external relations. This approach was crucial for building trust and fostering innovation.

My global experiences have shaped my approach, with over 225 days a year spent traveling for clients before COVID-19. I have a deep love for flying, exploring new cultures, cuisines, and languages. I am a native English speaker with passable Dutch proficiency and a master's degree from Virginia Tech.

I excel when my projects excel, and I pride myself on thinking outside the box and approaching projects with fresh, innovative perspectives. My work is distinct, creative, and always aimed at tackling new challenges head-on.